Wednesday, July 2, 2008

Monday, February 18, 2008

Cons about Print marketing campaigns

Here are a few things you should know about print marketing campaigns:
-Print marketing campaigns can be expensive and risky.
-Print advertising can be a risk., sometimes with no result or no pay out.
-Marketing campaign are often ineffective and may cause cash shortage.
-Most Print campaigns are a renewable form of advertising. -- and is in ongoing cost to you.
-Print campaigns, Ie. Newspapers, magazines can be costly in the effective
-Print media is not permanent or is semipermanent.
-With Print media mistakes can't be fixed, updated in certain media types, with the luxury of web design anything can be changed or modified at any time.

- With Print Media you may be misled on false statistics and over inflated results chart. such as phone book companies and Newpapers say you get X amount of coverage when they are lying. You

-Market saturation can cause people to ignore your advertising. With web design and Internet marketing. You can constantly be in their face.

- With Print media, Its all about Big ads and big wallets. whoever has the bigger ad gets more business (most times; sometimes not.) with a Web site, its all about being found online.

-In print media You often have to try and failed campaigns; More than once in a different area to gauge if it was a failure or not. Try the same area a few times. nothing worse than spending a Giant amount of money, other than doing that twice!?

It's hard to keep track of statistics or which media brought you the best result.
With a website you can track exactly, the statistics you would like to see -- accurately and precisely.
-Advertising is awfully expensive. -- why have your money go to waste on a temporary marketing solution. When you can have a permanent one, such as a website.


You could not shake as many hands in one day as Google gets people visiting their website in 15 seconds.

Your website is like a second storefront that never closes and is always open for business, meaning that your revenue streams are never closed or on hold.

Wednesday, February 6, 2008

Why should you have a website?


operating an online store allow customers to shop 24 hours a day, 7 days a week, andit gives you a chance to decrease overhead costs and increase revenue.


The Computer Industry Almanac projects that there will be and more than 720 million users worldwide at the end of 2005. The US Internet population will grow to more than 207 million Internet users in 2005 that will be 29 percent of the world's total.


72% of all small business were on the Internet as of February, 1998- 60% had web sites.
As of January 2002, approximately 55 million American adults go online from work, up from 43 million in March 2000. Fifty-five percent of those with Internet access at work went online on a typical day in 2001, compared to 50% in 2000, and many were going online more frequently throughout the day than they had in 2001 (Pew Internet & American Life).

Worldwide spending for on-line advertising will reach $15 BILLION by 2003 (Forrester).
According to J.D. Powers & Assoc., about 50.5 million cars have been sold over the Internet.


On-line grocery sales to reach $10.8 BILLION by 2003 (Forrester).
According to a study by the Consumer Electronics Association (CEA), 22% of US consumers shop online from work in 2002, compared with only 12% in 1999. A quarter of those who shop online at the office claim they do so because of the faster connection speed (Source: eMarketer).


Once a haven for the upper-middle class and well educated, the Internet will be home to mainstream America when the newest Net users get wired. Most of them make less than $50,000 annually and almost half didn't go to college (Intelliquest).


When it comes to increasing consumer awareness of brands, on-line banner adds are just as effective as a 30-second TV commercial (Ipsos-ASI).