Here are a few things you should know about print marketing campaigns:
-Print marketing campaigns can be expensive and risky.
-Print advertising can be a risk., sometimes with no result or no pay out.
-Marketing campaign are often ineffective and may cause cash shortage.
-Most Print campaigns are a renewable form of advertising. -- and is in ongoing cost to you.
-Print campaigns, Ie. Newspapers, magazines can be costly in the effective
-Print media is not permanent or is semipermanent.
-With Print media mistakes can't be fixed, updated in certain media types, with the luxury of web design anything can be changed or modified at any time.
- With Print Media you may be misled on false statistics and over inflated results chart. such as phone book companies and Newpapers say you get X amount of coverage when they are lying. You
-Market saturation can cause people to ignore your advertising. With web design and Internet marketing. You can constantly be in their face.
- With Print media, Its all about Big ads and big wallets. whoever has the bigger ad gets more business (most times; sometimes not.) with a Web site, its all about being found online.
-In print media You often have to try and failed campaigns; More than once in a different area to gauge if it was a failure or not. Try the same area a few times. nothing worse than spending a Giant amount of money, other than doing that twice!?
It's hard to keep track of statistics or which media brought you the best result.
With a website you can track exactly, the statistics you would like to see -- accurately and precisely.
-Advertising is awfully expensive. -- why have your money go to waste on a temporary marketing solution. When you can have a permanent one, such as a website.
You could not shake as many hands in one day as Google gets people visiting their website in 15 seconds.
Your website is like a second storefront that never closes and is always open for business, meaning that your revenue streams are never closed or on hold.
Monday, February 18, 2008
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